The logo was inspired by my client's traditional family woven rugs.
Logo exploration
Cure Therapy / Branding
Cure is local therapeutic bodywork studio in Albuquerque, New Mexico. My client wanted a modern, sophisticated logo that honored his Diné roots. He shared several beautiful woven rugs his family designed and created. The deconstructed symbol in the "U" is inspired by one of the patterns found in the woven pieces. The symbol points up, representing positive, healing energy and forward motion.